Written by Di McLanachan, a leading expert on influencing techniques, Persuasion and Influence in a Week quickly teaches you the insider secrets you need to know to get others to see things your way.

In the book’s seven chapters, you will learn the key points of persuasion. Di introduces you to the Assertiveness Sentence technique, a way to sound more confident in any situation. She also describes the three elements of communication and how to use them to build rapid, effective rapport with others. You will understand how to use NLP models to influence at an unconscious level, including the technique of ‘chunking’ to gain agreement.

Cartoons and diagrams throughout help you absorb and remember the information for an effective learning experience. At the end of the material, you can test your comprehension with follow-up questions.